A go-to-market strategy is a step-by-step plan of strategic and tactical actions to bring your product to market. It differs from a classic marketing strategy by having a shorter planning period of 3-6 months.
Here's what we do to achieve this:
Research
- Analysis of existing marketing channels (CRM, Google Analytics, SMM, offline).
- Analysis of the customer journey map.
- Analysis of website performance.
- SWOT analysis. Analysis of the company's strengths and weaknesses, assessment of opportunities and threats (if there is a previous history).
- Recommendations for improvement.
- Product-market fit - an overview of the market in the selected region.
- Analysis of industries, search for available territories.
- Market size and analysis of search queries in the niche.
- Finding distribution channels.
- Benchmark analysis.
- Competitor analysis.
- Analysis of media sources and influencers for collaboration.
- Recommendations.
Brand strategy
- Developing a Big Idea.
- Value proposition - positioning, goals, mission, key messages.
- Key messages.
- Tone of voice.
- Dos & Don'ts.
- Identifying Unique selling propositions.
- Developing a customer journey map.
- Developing a road map.
- Distribution channels.
- 12-month marketing calendar with a description of tactical actions.
- Description of advertising and PR mechanics (by channel).
- Developing an idea and mood board.
- Creating metrics for performance evaluation.
The result:
You'll receive a step-by-step plan of marketing communications and all necessary elements to start your advertising campaign.
Let's get started right now, shall we?
