Digital Marketing is a practical online course that will help you understand the fundamentals of digital marketing, key directions, and essential tools needed to start a career in the field. During the program, you will learn how marketing works within a company, how to analyze the market, and how to create effective marketing solutions.
The course combines theory with practice: participants will work on a real client project to apply their newly gained knowledge and build their first portfolio case.
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Course overview
Format: Online
Duration: 4 months
Group size: up to 25 participants
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This course is for you if you:
01. Want to start a career in digital marketing and understand whether this field suits you by working on a real project.
02. Already work as a junior marketer and want to understand which direction in digital marketing to choose for your career growth.
03. Are an entrepreneur who wants to promote your own product or business online.
If you recognize yourself here — it’s a match.
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During the course you will learn:
- the role marketing plays in a company and how it connects with other business processes;
- how to define a target audience, create customer personas, and analyze competitors;
- how product marketing works and how to improve its performance;
- how to use artificial intelligence in marketing tasks;
- how to write effective marketing copy.
By the end of the course, you will complete a project for a real client, which will become part of your portfolio.
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Skills you will gain
Hard skills
- building a marketing strategy from A to Z
- working with the marketing funnel and customer journey
- understanding digital marketing channels
- working with web analytics metrics
- setting marketing goals
- Google Ads fundamentals
- basics of SEO, SMM, and email marketing
- copywriting fundamentals
- using artificial intelligence in marketing
Soft skills
- teamwork
- presenting and defending your ideas
- analytical and strategic thinking
- identifying problems and finding solutions
Software skills
During the course you will learn how to work with the following tools:
- Google Ads — creating and optimizing advertising campaigns
- Meta Business Suite — managing pages and ads on Facebook and Instagram
- SimilarWeb — analyzing traffic and competitor markets
- Ahrefs — SEO analysis, keyword research, and backlink analysis
- Screaming Frog — technical website audits
- Mailchimp — email marketing and automation
- Google Analytics 4 — website traffic and user behavior analysis
- Google Workspace — cloud tools for documents, communication, and team collaboration
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What awaits you during the course
A real project as a demo of the profession
You will apply your new skills in practice by working on a task from a business or public organization. The process includes real challenges, revisions, and feedback — just like in real work.
1:1 work with a curator
You will receive regular feedback that helps guide you toward the right solution and understand what truly works.
Interactive online sessions
Listening to lectures “in the background” won’t work here. During the sessions, you will analyze cases, work on projects, and discuss solutions together with your curator and classmates.
Free access to a career course
You will receive additional materials that help you prepare for job searching and launching your career.
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Learning format
Make sure to set aside time for studying, because the course includes:
- 19 live webinars
- 29 video lectures from industry professionals
- a project for a real client
Participants will also receive a 50% discount on English learning from English For IT.
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Course results
After completing the course, you will receive a certificate of achievement, provided that you complete all assignments and successfully defend your final project.
According to research conducted by LEZO, candidates with a Projector certificate receive 30% more matches with employers.
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The course authors, lecturers, and curators are digital marketing practitioners who will guide you throughout the learning process and help turn your knowledge into real skills.
Event Policy: All tickets are final sale and cannot be exchanged or refunded. In the case of an event cancellation without a rescheduled date, a full refund will be automatically issued to each patron on the credit card used to purchase. By purchasing a ticket to this event, you agree to this purchase policy.
Location
Wednesday, March 18, 2026 from 11:30 pm to Wednesday, March 18, 2026 11:55 pm
